A wee little email dropped into my inbox this week telling me all about a super fun fashion brand the Smiley Company.
As the name suggests Smiley Company features a lot of smiley faces! Why the smiley face, well, in the 70’s French newspapers used to put the smiley face next to good news. So the designer bought the rights to this and has since been promoting a sense of positivity through his work. We are told that he believes a simple smile is the greatest way to emotionally connect with people. Very sweet.
Having had a proper look on the Smiley Company website I have to admit that it is proper cool, designs range from geek chic smiley cashmere jumpers to the almost grungy embelleshed tees in the Delux range, even jewellery designed for Disaya.